Saturday, December 26, 2009

The Importance of Web Design For Online Businesses

E-commerce is continuously growing with more and more people bringing in their normal transactions from the table to the dashboard of their websites. Since the discovery of the World Wide Web, people from all over the world have found it easier to transact with other people from other countries through the internet. All they need to do is buy a domain name, build a website, buy online marketing tools such as shopping carts and merchant accounts, and of course design the entire online shop.

Web design works both ways: it basically guides the customers around the website and advertises the quality of service as well. People go for websites that look decent, are well updated, and that actually work. A lot of online businesses that are badly done with crummy lay-outs, use of colors, and even an inactive site navigation age usually don’t end up as money-making machines. Therefore if you are planning on becoming one of the many online businessmen and women, web design and lay-out should be one of your major priorities and investments. Having an expensive website and all the merchandise to be sold won’t do you good if you do not have the interesting, welcoming, and (in simple terms) cool storefront to display to the online public.

Many people don’t understand the important of having a good website for their business. Getting this part right will help to get your visitors to stay on the website longer and do business with you. You need to know that they don’t know or care about you and your website, they just want to get what they want and leave. If your website cannot provide the information or products they looking for, they will simply go elsewhere. You must you are NOT the only one that providing your services or products.

If you want a good website, first you would need to know what to look for. There’s a simple way to find this out – visit your competitors’ website. Make a list of all the common things they all have, for example – logo on the top left, font size is 14 pixel, white background…etc. So you start with the layout and then the copy, images, colors and so on. Having these information will be help you or your web designer or design company in making a better website for your business.

If you are planning to outsource the website work to a company you should first check to see if they are familiar with your industry, and if not, ask them if they will research your industry and how much time they will spend on that. The better the company understands your industry and customers, the better your website will be. If you want to be sure that they fully understands your industry, you can always provide them with the information upfront. This could actually cut down the overall cost of your website.

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Why You Need a Website for Your Business?

Having a business without a website is like having a bike with no wheels, you will not get very far with your business. Understandably, many offline businesses have enjoyed much success but the potential for growth with a custom designed website will increase your company’s brand presence.

Promote your business with a website
It will be much easier to promote your business if you have a professional designed website in place. Of course there are many ways to promote your business. One great way is to make business cards and give them out to everyone you meet, even strangers!

Make more profits
If you sell products you can have your website to take orders for you 24/7. The Internet allows you to reach more people quickly without spending a lot of money. If your products are good and affordable, then your ecommerce website can probably get you more sales than your shop.

You need web site traffic
After you have your website up and running you will need to drive traffic to it. In other words, you will need to promote it. You can either do it online or offline, or both. Many websites failed because their owners could not get traffic to them. People will not come to your website automatically, so don’t expect that to happen. Use multiple methods to promote your website, this way if one fails you know you still have the others working for you. You may find this website promotion guide helpful.

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